January 09, 2018

Chocolate Store's Noren

CaCaO 365 Gion Store, Higashiyama-ku, Kyōto
Fujifilm Finepix X100

In an entertainment quarter of Kyōto, the traditional teahouse building gives off an aura of conservative charms. We expressed "cuteness, love, and erotic story" of chocolate by Japanese traditional materials and techniques, and triggered communication between the shop and customers by an original retail style in Japan "Zauri" (座売り, staff offers services, remaining seated). The gold-lacquered ceiling where 365 armorial bearings are placed expresses "Every day is a good day". The lacquer softly coats the teahouse (お茶屋) building in Gion (祗園) area just like a chocolate. "Cacao 365" is a secret chocolate wonderland of aphrodisiacs. (Hisanobu Tsujimura)

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